Examlex
Consumer behavior is the totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision-making units over time.
Transformation
The incorporation of genetic material into a cell, thereby changing its phenotype. The conversion of a normal cell to a cancer cell (called a malignant transformation).
Plasmids
Small, circular, double-stranded DNA molecules found in bacteria and some yeasts that can replicate independently of chromosomal DNA.
Bacterial Cells
Single-celled microorganisms that lack a distinct nucleus and are found everywhere in nature, with roles from fermentation to causing diseases.
Palindromic Sequence
A sequence of DNA or RNA that is the same when read forwards or backwards.
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