Which of the Following Statements Is True of Peripheral-Route Processing

question 1

Multiple Choice

Which of the following statements is true of peripheral-route processing?

• A) Consumers' attitudes are based on tangential analysis of the message.
• B) It involves high elaboration on the part of the consumer.
• C) It happens when consumers' motivation, ability, and opportunity is high.
• D) It is an approach to attitude formation based on emotion.
• E) Consumers form strong, accessible, and confidently held attitudes that are persistent and resistant to change.

---

Definitions:

Shaft

The long, slender portion of a long bone or hair.

Epidermis

The outermost layer of the skin, providing a waterproof barrier and creating our skin tone.

Hair Root

The part of the hair located below the surface of the skin, from which the hair grows.

Papillary Layer

The upper layer of the dermis that interdigitates with the epidermis, containing loose connective tissue and forming dermal papillae.