Which of the Following Is a Reason Why Academics Understand

question 29

Multiple Choice

Which of the following is a reason why academics understand consumer behavior?

• A) They generate knowledge about consumer behavior when they conduct research focusing on how consumers act, think, and feel.
• B) They influence consumers as well as the targeted companies through strategies such as media statements and boycotts.
• C) They develop policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.
• D) They worry about companies tracking what consumers do online.
• E) They support an enforceable "do not track" mechanism that would allow consumers to opt out of online tracking systems.

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