Identify a True Statement About Preattentive Processing

question 24

Multiple Choice

Identify a true statement about preattentive processing.

• A) It does not affect consumers' consideration of a product or brand.
• B) It does not expose consumers to brand names or make the brand names familiar.
• C) It leaves limited resources for attentive processing.
• D) Emotionally charged commercials negatively influence preattentive processing.
• E) Consumers devote just enough attention to an object in peripheral vision to understand it.

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Definitions:

Per Capita Consumption

The average amount of a commodity used by each person within a population.

Optimistic Bias

The belief that other people, but not oneself, will develop a disease, have an accident, or experience other negative events.

Weight Control

Management of weight through a balance of diet and physical activity to maintain a healthy body mass index (BMI).

Stice and Colleagues

Researchers known for their contributions to a specific field, though the term requires more context to identify the specific area of expertise or study.