Which of the Following Statements Is True of Perceptual Maps

question 43

Multiple Choice

Which of the following statements is true of perceptual maps?

• A) The farther companies are to one another on the map, the more similar they are perceived to be.
• B) The closer companies are to one another on the map, the less likely they are to be competitors.
• C) Brands in the same quadrant of the map are perceived as offering similar benefits to consumers.
• D) Perceptual maps cannot be used to determine how offerings can be positioned.
• E) Perceptual maps are not depicted as graphs.

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Definitions:

Arteriosclerosis

A condition characterized by the thickening, hardening, and loss of elasticity of the walls of arteries, leading to restricted blood flow.

Angina Pectoris

A disorder involving a restricted blood supply to the myocardium, which results in chest pain and restricted breathing.

Diastolic Pressure

The lower number in a blood pressure reading, representing the pressure in the arteries when the heart is resting between beats.

Systolic Pressure

The pressure exerted on the arteries when the heart beats, representing the maximum arterial pressure during contraction of the left ventricle of the heart.