Which of the Following Statements Is True of Positioning

question 36

Multiple Choice

Which of the following statements is true of positioning?

• A) Positioning helps marketers identify consumers who have needs that are not being met.
• B) The desired image should reflect how a product is similar to the competition.
• C) Positioning helps consumers identify ways to dispose an offering.
• D) In a perceptual map, positioned brands share the same quadrant of other brands in the market.
• E) Positioning should suggest that the product is superior in one or more attributes valued by the target market.

---

Definitions:

US Laborers

Refers to workers in the United States, particularly those engaged in manual or industrial jobs, and their roles within the nation's workforce and economy.

Foreign-born

Individuals living in a country who were not born there, often contributing to the cultural diversity and population growth of the host nation.

Railroad Industry

A sector of the economy involving the operation of trains and tracks for the transportation of goods and passengers, playing a key role in industrial development.

1870

The year that marks a significant period post-Civil War in the United States, characterized by Reconstruction efforts and the early stages of industrialization.