Disposable Cameras Were Unsuccessful When They Were Launched in the Market

question 81

Multiple Choice

Disposable cameras were unsuccessful when they were launched in the market. Consumers doubted whether they could take good pictures. When disposable cameras were repositioned "for those who forgot their camera on vacation" or "for those who do not want to ruin their expensive camera on the beach or slopes," sales increased. This could be best thought of as a successful example of marketers understanding:

• A) how consumers dispose of cameras.
• B) why consumers acquire cameras.
• C) media marketing techniques.
• D) the limits of disposable optical engineering.
• E) the information search process.

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Definitions:

Unsecured Bonds

Debentures or bonds that are not backed by specific collateral.

Debentures

A type of long-term debt instrument that is not secured by physical assets or collateral but based on the issuer's creditworthiness and reputation.