Which of the Following Statements Is True of Marketing Communication

question 7

Multiple Choice

Which of the following statements is true of marketing communication?

• A) Word of mouth spreads fastest through traditional print media.
• B) Word of mouth is marketer-controlled.
• C) Word of mouth seems less credible to consumers than messages directly controlled by marketers.
• D) Sales promotions include premiums, contests, sweepstakes, free samples, coupons, and rebates.
• E) A perceptual map measures consumers' physiological and neurological responses to marketing communications.

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Definitions:

Physical Controls

Security measures implemented to safeguard tangible assets, such as locks, surveillance cameras, and secure storage facilities.

Documentation Procedures

The processes used for documenting a company's financial transactions, activities, and controls to ensure accuracy and reliability of financial records.

Documentation Procedures

The systematic process of organizing, managing, and maintaining records and documents for business operations.

Physical Controls

Security measures used to safeguard tangible assets from loss or theft, such as locks, alarms, and surveillance.