In the Context of Attitudes, Which of the Following Describes

question 78

Multiple Choice

In the context of attitudes, which of the following describes how attitudes influence consumers' behavior?

• A) Affective involvement
• B) Cognitive function
• C) ​Emotional contagion
• D) Connative function
• E) Affective function

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Definitions:

Attitudes and Beliefs

The feelings and convictions that influence how individuals perceive and react to their environment and make decisions.

Stimulus Discrimination

The process by which individuals or organisms learn to respond differently to various stimuli that are not identical.

Selective Retention

The process by which individuals remember only information that is consistent with their beliefs or attitudes, ignoring contradictory information.

Selective Comprehension

The process by which consumers interpret information in a way that aligns with their existing beliefs and attitudes, often leading to distorted perceptions.