Ben Wants to Purchase a New Tablet

question 57

Multiple Choice

Ben wants to purchase a new tablet. He spends a lot of time researching the latest features available on different brands of tablets. He extensively reads most of the technology consumer blogs. In this scenario, Ben has created a willingness to expend time and energy on preparations to purchase the target, making him a(n) _____ consumer.

• A) risk-taking
• B) strategic
• C) opportunistic
• D) self-centered
• E) motivated

Understand the various types of content in social media marketing.

Recognize strategic marketing approaches including content marketing.

Identify the characteristics of sponsored, incentivized, and organic content.

Grasp the significance and method of generating calls to action in social media campaigns.

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Definitions:

Dog Concept

An understanding or cognitive representation of dogs, encompassing their attributes, behaviors, and roles in human society.

Displacement

The quality of language that permits one to communicate information about objects and events in another time and place.

Language Acquisition Device

A hypothetical module in the human brain posited by Noam Chomsky, suggesting that the ability to learn language is innate to humans.

Nativist Approach

A theory suggesting that certain skills or abilities are "native" or hard-wired into the brain at birth.