Marketers Can Use _____ to Uncover Consumers' Needs Wherein They

question 64

Multiple Choice

Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of relatively ambiguous stimuli.

• A) scanner data
• B) direct observations
• C) indirect techniques
• D) physiological measurements
• E) electronic trackers

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Definitions:

Monkey

A primate belonging to the group that typically has a tail and is smaller than an ape, often noted for high intelligence and agile movements.

Phobia

An extreme or irrational fear or aversion to something, often resulting in avoidance behavior and distress.

Systematic Desensitization

A therapeutic technique used to help individuals overcome phobias and anxiety, involving gradual exposure to the feared object or situation.

Phobia Development

The process through which an irrational and intense fear of a specific object, scenario, or activity is formed, often resulting from a negative experience or predisposition.