Vactin Corp

question 11

Multiple Choice

Vactin Corp., an apparel store, wants to create an air of mystery around its products. To advertise the store, it puts up billboards with the message "Would you like to know what is in store for you?" on a white background. This advertisement is an example of:

• A) using humor in advertising.
• B) an infomercial.
• C) reversal of figure and ground principle.
• D) preference for the whole principle.
• E) making stimuli personally relevant.

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Definitions:

Reinforcement

In behavioral psychology, a process by which the likelihood of a behavior's occurrence is increased through the addition of a stimulus following that behavior.

Primary Reinforcer

An innately valuable stimulus, such as food or drink, that satisfies a biological need and reinforces behaviors without prior learning.

Aversive Stimulus

An unpleasant or noxious stimulus used to elicit a response or to condition a behavior through negative reinforcement or punishment.

Secondary Reinforcer

An acquired reinforcing stimulus, which becomes effective through its link with a primary reinforcer.