Telore's Yogurt Container Is Narrower at the Top Than at the Bottom

question 19

Multiple Choice

Telore's yogurt container is narrower at the top than at the bottom. Its competitors' yogurt containers have a broader top and narrower bottom. This is an example of using _____ in marketing stimuli.

• A) novelty
• B) rhetoric
• C) puzzle
• D) humor
• E) abstraction

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Definitions:

Habit

A routine of behavior that is repeated regularly and tends to occur subconsciously.

Positive Transfer

The beneficial effect of previous learning on acquiring new skills or knowledge in a related area.

Proactive Interference

The phenomenon where older memories interfere with the recall of newer information.

Automatic Processing

A type of information processing that is fast, occurs without conscious effort, and is used in routine actions.