Which of the Following Statements Is True of Comparative Messages

question 6

Multiple Choice

Which of the following statements is true of comparative messages?

• A) Negatively framed comparative messages are more effective for promotion-focused consumers than positively framed comparative messages.
• B) Comparative messages are useful in changing a consumer's negative first impression of a brand or company.
• C) The most common type of comparative messages is the direct comparative message.
• D) Comparative messages show how much better the offering is than a competitor's offering.
• E) When motivation, ability, and opportunity is high, consumers are more likely to confuse the advertised brand with its competition.

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Definitions:

Attachment Categories

Classification of the patterns of emotional bonds between individuals, such as secure, avoidant, and anxious attachment, primarily identified in developmental psychology.

Disorganized

Refers to a state or condition where there is a lack of structure, order, or coherence.

Attachment Relationships

Emotional bonds formed between individuals, significant for personal development.

Infant

An infant is a young child in the earliest stage of life, typically from birth to one year old.