When Hissone Corp

question 25

Multiple Choice

When Hissone Corp. increased the size of its ads in billboards, its customer traffic increased because a lot of customers noticed the ads. This is due to _____ in advertising.

• A) concreteness
• B) abstractness
• C) novelty
• D) habituation
• E) prominence

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Definitions:

Franchising

Franchising is a method of business expansion where a company (franchisor) grants the right to an individual or group (franchisee) to do business using the franchisor's brand and operational model.