Jenna Is Reading a Fashion Magazine

question 72

Multiple Choice

Jenna is reading a fashion magazine. While flipping through the pages, she notices a black-and-white photograph amidst a photoset containing vibrant colors. The black-and-white photograph may attract Jenna primarily because it is:

• A) an abstract stimulus.
• B) below her perceptual threshold.
• C) below her absolute threshold.
• D) in contrast with the competing stimulus.
• E) an habituated stimulus.

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Definitions:

Need-Development

A sales strategy focused on identifying and enhancing a potential customer's awareness of needs that can be met by the seller's product or service.

Need-Satisfaction Sales Presentation

A sales approach focusing on identifying and fulfilling the specific needs of the customer through the product or service offered.

Need-Satisfaction

A sales approach focused on identifying and meeting the specific needs of customers, often through personalized solutions.

Problem-Solution

A method of marketing or presenting a product by identifying a problem and then offering a solution that solves that problem.