In the Context of Touch as a Marketing Stimulus, Which

question 59

Multiple Choice

In the context of touch as a marketing stimulus, which of the following is a tactic to increase sales?

• A) Offering coupons
• B) Offering "scratch-and-sniff" ads
• C) Offering trial sizes
• D) Conducting contests
• E) Giving promotional deals

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Definitions:

Groupthink

A phenomenon where the desire for harmony or conformity in a decision-making group leads to an irrational or dysfunctional outcome.

Directive Group Leader

A leader in a group setting who guides, structures, and directs the group's activities and discussions.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members.

Risky Shift

The tendency for groups to make decisions that are more extreme or riskier than the initial inclination of its members.