In the Context of Brand Images and Personalities Being Threatened

question 21

Multiple Choice

In the context of brand images and personalities being threatened during a brand crisis, strong prior brand images can act as a _____.

• A) disaster revival
• B) risk-enhancer
• C) consumer expander
• D) shock-absorber
• E) safety mechanism

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Definitions:

Graphical Deception

The misuse or poor design of graphs that mislead or confuse the viewer, often resulting in incorrect interpretations of data.

Absolute Changes

The difference in the value of a variable observed at two points in time, without consideration for relative change over time.

Percentage Changes

A way to express a change in a variable as a fraction of its original value, often represented as a percent.

Y-axis

The vertical axis in a graph or plot, typically containing the range of values for a variable being measured or observed.