Consumers' Exposure to a Brand Is High When

question 33

Multiple Choice

Consumers' exposure to a brand is high when:

• A) the ads for the brand are aired right in the middle of a commercial break.
• B) the consumers do not use the brand.
• C) the brand is located at customers' waist-level at stores.
• D) the online ads for the brand are located near the content they want to focus on.
• E) the amount of shelf space allocated to the brand in stores is high.

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Definitions:

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