A Stimulus Can Be Made Personally Relevant By

question 43

Multiple Choice

A stimulus can be made personally relevant by:

• A) using ads containing attractive models.
• B) showing people who are similar to the target audience in an ad.
• C) using extremely novel stimuli in an ad.
• D) including abstract stimuli rather than concrete stimuli.
• E) making customers get habituated to ads.

---

Definitions:

Honoré Daumier

A French printmaker, caricaturist, painter, and sculptor known for his social and political commentary in the 19th century.

Satirical Artist

An artist who uses humor, irony, exaggeration, or ridicule to criticize or expose faults in society, politics, or human behavior.

Lithography

A printmaking technique in which the artist uses an oil-based crayon to draw directly on a stone plate and then wipes water onto the stone. When ink is rolled onto the plate, it adheres only to the drawing. The print produced by this method is a lithograph.

Thomas Cole

An American artist and founder of the Hudson River School, known for his landscape paintings that express romanticism and naturalism.