Which of the Following Statements Is True of an Evoked

question 40

Multiple Choice

Which of the following statements is true of an evoked set?

• A) A brand's simply being recalled guarantees that it will be in a consumer's consideration set.
• B) Brands toward which the consumer has negative attitudes tend to be included in the consideration set more often than brands that evoke positive attitudes.
• C) Consumers' ability to recall brand information decreases as the size of the set decreases.
• D) Consumers' consideration sets remain the same in terms of their size, stability, variety, and preference dispersion.
• E) Brands that are closest to the prototype are more likely to be included in the consideration set than brands that are not typical of the category.

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Definitions:

Opportunistically

Acting Opportunistically means taking advantage of situations with little regard for principles or consequences, often seeking to benefit at the expense of others.

Market Signal

Information or indicators that guide economic agents in making decisions about buying, selling, entering, or exiting markets based on current or future trends and conditions.

Productive Individuals

Individuals who contribute positively to economic, cultural, or social processes through their work or creativity.

Work Place

A location where people are employed and engage in various activities to earn a living.