Which of the Following Strategies Can Help Overcome Consumers' Habituation

question 1

Multiple Choice

Which of the following strategies can help overcome consumers' habituation to stimuli?

• A) Including abstract stimuli
• B) Avoiding the use of competing stimuli
• C) Avoiding contrasting stimuli
• D) Altering marketing stimuli periodically
• E) Avoiding prominent stimuli

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Definitions:

Basic Anxiety

A term in psychoanalytic theory referring to feelings of insecurity and apprehension that arise from interpersonal relationships, particularly in childhood.

Neurotic Needs

Specific irrational needs that individuals depend on for their emotional stability, despite causing them long-term difficulties, as identified in theories of personality.

Neurotic Need

Excessive, compulsive desires that occur in an individual due to psychological conflicts or anxieties.

Unconscious Forces

The underlying, often hidden, motivations and desires that influence thoughts, feelings, and behaviors, according to psychoanalytic theory.