In the Context of Brand Extensions, Stretchability of a Brand

question 8

Multiple Choice

In the context of brand extensions, stretchability of a brand depends on:

• A) consumers' rejection of the fit between the parent brand and other products on which it appears.
• B) preventing the transfer of meaning from the new branded product to the original brand schema.
• C) the usage differences between parent brand and associated products.
• D) finding consumers with the same degree of liking for a parent brand.
• E) consumers' ability to process relationships between the parent brand and associated products.

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Definitions:

SEC

The U.S. Securities and Exchange Commission, a federal agency responsible for enforcing federal securities laws and regulating the securities industry and stock and options exchanges.

Letter of Comments

A document often issued by auditors or regulatory bodies outlining concerns, observations, or requests for clarification on specific points in a financial report or audit.

SEC

The United States Securities and Exchange Commission is a federal body tasked with the enforcement of federal securities legislation and the regulation of the securities sector.

Incorporation by Reference

A method that allows a document to be legally part of another document by referencing it, instead of including the entire text of the referenced document.