Which of the Following Factors Affects Whether a Consumer Regards

question 4

Multiple Choice

Which of the following factors affects whether a consumer regards something as a category prototype?

• A) Sharing the most associations with members from different categories
• B) Pioneer brands setting a standard for later brands
• C) Brands with the lowest market share
• D) Dominant brands dissolving their ties with lesser known brands
• E) Sharing the least number of associations with other members of its own category

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Definitions:

Set of Related Offerings

A collection of products or services that are connected or complementary, offered by a business to meet various customer needs.

Corporate Level

Pertains to the highest strategic tier of decision-making in a company, involving overarching policies and goals.

CEO

The Chief Executive Officer, the highest-ranking individual in a company, responsible for making major corporate decisions.

Enterprise Resource Planning

Integrated management software systems designed to automate and streamline core business processes, enhancing efficiency and decision-making across an organization.