Which of the Following Statements Is True When Consumers See

question 17

Multiple Choice

Which of the following statements is true when consumers see one brand alongside a second brand that has a completely different personality?

• A) The first brand will simulate more negative reaction than the second brand.
• B) The second brand will simulate more positive reaction than the first brand.
• C) The first brand will seem more distinctive than the second brand.
• D) The first brand's personality will seem to overlap with that of the second brand.
• E) The second brand will seem more distinctive than the first brand.

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Definitions:

Target Market

A specific group of potential consumers at whom a company aims its products and services.

Volvo

An automotive manufacturer known for its emphasis on safety features, durability, and innovative technology in its vehicle designs.

Implementation Phase

The stage in a project or strategy where plans are put into action and executed to achieve the intended objectives.

R and D

Research and Development, a business or government activity that involves the investment of resources in gaining new knowledge and creating new products or processes.