Discuss the Differences Between Knowledge Content and Knowledge Structure

question 84

Essay

Discuss the differences between knowledge content and knowledge structure.

---

Definitions:

Points of Difference

Unique features or benefits of a product or service that set it apart from its competitors in the eyes of customers.

Advertising and Promotion

Activities aimed at increasing awareness, interest, and sales of a product or service through various communication strategies.

Positioning Strategy

A marketing strategy that aims to establish a brand or product in a certain position within the minds of target consumers relative to competitors.

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.