Which of the Following Statements Is True of Strong Arguments

question 83

Multiple Choice

Which of the following statements is true of strong arguments in a message?​

• A) Consumers are persuaded by a message containing a strong argument when they devote sufficient cognitive resources to processing the information.
• B) Combining a strong argument with an implicit conclusion in an ad message engenders less favorable brand attitudes among consumers with a high need for cognition.
• C) Strong arguments have a greater effect on behavioral intentions when consumers focus on the outcome of using a product rather than on the process of using it.
• D) Strong arguments concentrate on presenting a negative and limited viewpoint through the message.
• E) Strong arguments have a negative effect on behavioral intentions, especially for low-to moderate-involvement products.

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Definitions:

Achievement

An accomplishment or success in doing something through skill, effort, or courage.

Learning Ability

The capacity to acquire knowledge, understand through experience, and adapt to new situations or information.

Intelligence Quotient

A measure of a person's cognitive ability in relation to their age group, usually represented as a numerical score.

Intellectual Quandary

A state of confusion or uncertainty, often involving a complex or perplexing matter that requires deep intellectual effort to resolve.