According to Research, Consumers Judge Ads as More Credible When

question 38

True/False

According to research, consumers judge ads as more credible when the ad indicates that the manufacturing firm is profitable.

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Definitions:

Income Ratio

A financial metric that compares different aspects of an entity's income, showing the relationship between two or more income-related figures.

Capital Balance

The amount of money that a company has in its accounts, representing the capital owned by the investors or owners.

Capital Balances

The amounts of money that the partners or owners of a business have contributed to the business or have accumulated over time.

Income Ratio

The Income Ratio is a financial metric used to assess a company's profitability by comparing its income to a particular base, such as revenue or assets.