When Consumers Are Less Knowledgeable About a Product Category, They

question 1

Multiple Choice

When consumers are less knowledgeable about a product category, they tend to perceive the product as being more effective when:

• A) they critically evaluate message arguments in a brand's image.
• B) its image is shown close to the image of the promised results.
• C) they tend to link the information in a message to their existing beliefs.
• D) its image varies to a great extent from the previous versions of the brand's images.
• E) its image is distinct from the images of all competitor brands.

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Definitions:

Acquired Traits

Characteristics or changes that are not inherited genetically but rather developed due to environmental influences or personal activities during an organism's life.

Jean Baptiste de Lamarck

An early 19th-century French biologist known for his theory of inheritance of acquired characteristics, a concept predating but ultimately overshadowed by Darwin's theory of evolution.

Charles Darwin

A 19th-century naturalist known for developing the theory of evolution by natural selection.

Galapagos Islands

An archipelago in the Pacific Ocean, renowned for its unique endemic species and significant role in Charles Darwin's theory of evolution.