Which of the Following Statements Is True When Processing Effort

question 31

Multiple Choice

Which of the following statements is true when processing effort is low?

• A) Consumers process information deeply.
• B) Consumer attitudes are highly resistant to attacks.
• C) Consumer attitudes are not based on strong beliefs.
• D) Consumers do not develop counterarguments.
• E) Consumer beliefs can be successfully changed.

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Definitions:

Dairy Queen

A chain of soft serve ice cream and fast-food restaurants.

Incentive

A thing that motivates or encourages someone to do something, often seen in psychology as a way to influence behavior.

Homeostasis

The process by which biological systems maintain stability and equilibrium while adjusting to changes necessary for survival.

Drive-Reduction Theory

A theory that postulates that the motivation for behavior arises from biological needs that drive an organism to seek homeostasis or a state of balance.