Discuss How Low-Effort Attitudes Can Be Affected by How Easily

question 84

Essay

Discuss how low-effort attitudes can be affected by how easily consumers remember message arguments.

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Definitions:

Delayed Conditioning

A classical conditioning process where there is a time gap between the presentation of the conditioned stimulus and the unconditioned stimulus, which can affect the strength of conditioning.

Trace Conditioning

A form of classical conditioning where the conditioned stimulus and unconditioned stimulus are presented separately with a time interval, complicating the association between them.

Backward Conditioning

A conditioning procedure where the unconditioned stimulus (US) is presented before the conditioned stimulus (CS), which is less effective than forward conditioning.

Simultaneous Conditioning

A conditioning procedure in which the conditioned stimulus (CS) and the unconditioned stimulus (US) are presented at the same time.