Carlon International, a Leading Manufacturer of Orthotic Aids, Launched an Ad

question 48

Multiple Choice

Carlon International, a leading manufacturer of orthotic aids, launched an ad that contained claims that 9 out of 10 orthopedicians recommended the Carlon brand of orthotic aids for a speedy recovery. In this scenario, Carlon International is using _____ to influence consumers' attitudes?

• A) simple inferences
• B) self-referencing
• C) body judgments
• D) many message arguments
• E) persuasiveness of arguments

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Definitions:

Manufacturing Process

The method or series of operations involved in the design, fabrication, and assembly of a product or range of products.

Indirect Materials

Supplies or materials used in the production process but not directly incorporated into the final product, such as lubricants, cleaning supplies, and office materials.

MRO

Maintenance, Repair, and Overhaul, referring to the sustaining activities to keep aircraft, vehicles, systems, and equipment operational and in good condition.

Domain Tasting

Domain tasting involves registering a domain to test its profitability and traffic before making a long-term commitment.