Humor Appears to Be More Effective When Consumers

question 49

Multiple Choice

Humor appears to be more effective when consumers:

• A) have a positive attitude toward a brand.
• B) are high in need for cognition.
• C) are in a negative mood.
• D) already have a distinct schema for a brand.
• E) are seeking to differentiate a brand.

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Definitions:

Organization

A structured group of people or entities that work together to achieve a specific purpose or set of objectives.

Ozone Layer

A layer in the Earth's stratosphere that contains a high concentration of ozone, which absorbs most of the sun's harmful ultraviolet radiation.

Living Organisms

Entities that exhibit characteristics of life, such as growth, reproduction, and response to stimuli.

Thinning

The process of reducing density or volume, often referenced in contexts like hair loss or material treatment.