One of the Factors That Determines Whether or Not a Communication

question 82

Multiple Choice

One of the factors that determines whether or not a communication source evokes favorable affective reactions is _____.

• A) likability
• B) expertise
• C) consumer base
• D) likelihood of being profitable
• E) length of advertisements

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Definitions:

Increase Their Profits

A strategy or action that leads to a higher amount of net earnings by a business or individual.

Incentive Structure

The system of rewards and penalties that motivates individuals or groups to behave in specific ways beneficial to achieving desired outcomes.

Cheat

Engaging in dishonest or unfair practices to gain an advantage, typically forbidden in rules or by law.

Cartel Policies

Strategies and rules established by a cartel, an association of independent businesses formed to control production, pricing, and marketing of goods, to maximize collective profits.