Which of the Following Is Possible If Humor Is Not

question 54

Multiple Choice

Which of the following is possible if humor is not tied or related to the offering?

• A) Consumers will develop a negative affect toward the brand.
• B) There will be a rise in high-involvement offerings.
• C) Consumers will restrict themselves from watching witty and humorous ads.
• D) There will be an increase in counterarguments related to the brand.
• E) Consumers will only pay attention to the humor and ignore the brand.

---

Definitions:

Water-Soluble Paint

A type of paint that is diluted and cleaned with water instead of solvents, making it environmentally friendly and easy to use.

Living Sculpture

Art that incorporates living, organic materials or living beings, blurring the line between art and life.

National Endowment

Funds or assets set aside on a national level to support various activities, often in the areas of arts, culture, or research.

Labor Costs

The total amount of money businesses spend on employee salaries, wages, benefits, and compensation.