According to Research, Consumers Judge Ads as More Credible When

question 38

True/False

According to research, consumers judge ads as more credible when the ad indicates that the manufacturing firm is profitable.

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Definitions:

Hostile Attribution

The tendency to interpret others' behaviors as having malicious intent, even in ambiguous situations.

Potency Bias

A cognitive bias that affects how people perceive the power or influence of others, often overstating the strength of those in leadership or authority positions.

Hostile Attribution Bias

The tendency to interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.

Underlying Defense Mechanism

A subconscious psychological strategy employed to protect a person from anxiety arising from unacceptable thoughts or feelings.