Alan, the Marketing Manager for ReadOn Note, Realizes That the Company's

question 67

Multiple Choice

Alan, the marketing manager for ReadOn Note, realizes that the company's consumer base holds low-effort attitudes toward the product. On closely observing the consumers' reactions, Alan notices that the consumers do not devote emotional resources to processing the central idea behind ReadOn Note's marketing communications. In this scenario, the consumers:

• A) are passive recipients of the message.
• B) are unable to decode the information of the message.
• C) relate empathetically to the characters in the ad.
• D) process information with high attention levels.
• E) form strong beliefs about the message.

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Definitions:

Enforceable

Describing a legal agreement or obligation that can be upheld and compelled by law through legal action.

Insurance Contract

A legally binding agreement between an insurer and the insured, where the insurer agrees to compensate the insured for specific losses in exchange for a premium.

Leases

Legal agreements granting use or occupation of property during a specified period in exchange for a specified rent or terms.

Duration

The duration or period that something exists or persists.