In the Context of Communicating a Message to Consumers, Which

question 83

Multiple Choice

In the context of communicating a message to consumers, which of the following is true of humor?

• A) ​It appears to be appropriate for high-involvement offerings to consumers.
• B) Older, highly educated females tend to respond positively to ads with a humorous touch.
• C) Consumers with a negative attitude toward the advertised brand understand humorous ads effectively.
• D) The use of humor appears to be effective for consumers who have a low need for cognition.
• E) Humorous ads can only be used selectively around the world with limited effect in most communities.

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Definitions:

Emotion Management

involves regulating and controlling one's feelings and expressions in accordance with societal norms and expectations.

Emotion Labour

The method of regulating emotions and expressions to meet the emotional demands of a profession.

Pre-industrial Societies

Pre-industrial societies are those that exist before the widespread use of industrial technology, characterized by agrarian economies, limited technology, and traditional social arrangements.

Impression Management

Impression management is the process by which individuals attempt to control the perceptions or impressions others form of them, often in social or professional contexts.