Humor Appears to Be More Effective When Consumers

question 49

Multiple Choice

Humor appears to be more effective when consumers:

• A) have a positive attitude toward a brand.
• B) are high in need for cognition.
• C) are in a negative mood.
• D) already have a distinct schema for a brand.
• E) are seeking to differentiate a brand.

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Definitions:

Predetermined Overhead Rate

An estimated rate used to assign manufacturing overhead costs to individual units of production, based on a particular activity (e.g., machine hours, labor hours).

Direct Material Cost

The expense of raw materials and components directly used in the production of a product.

Overhead Rate

A calculation used to allocate overhead costs to produced goods or services, often based on direct labor hours or machine hours.

Direct Labor Cost

The wages and related expenses for workers who are directly involved in the production of goods or services.