Marketers at Cephida Corp

question 4

Multiple Choice

Marketers at Cephida Corp., an automobile manufacturer, advertise the company's new product, an SUV, with the tagline "A must-have car for parents." The ad highlights features that benefit parents. In this case, the marketers at Cephida Corp. stimulate consumer problem recognition by:

• A) creating a new ideal state.
• B) making consumers involve in subliminal perception.
• C) creating new inhibitions.
• D) making consumers involve in preattentive processing.
• E) product placement.