Explain the Situational Factors That Might Affect Consumers' Search Process

question 35

Essay

Explain the situational factors that might affect consumers' search process.

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Definitions:

Cash-to-Cash Cycle

The time period between when a business pays cash to its suppliers for inventory and receives cash from its customers for goods or services sold.

Responsiveness

The ability of an organization or system to quickly and effectively adapt to changes or respond to customers.

ROA

Return on Assets, a financial metric indicating how profitable a company is relative to its total assets, measuring efficiency in using assets to generate earnings.