Which of the Following Statements Is True of Online Sources

question 36

Multiple Choice

Which of the following statements is true of online sources for information search?

• A) ​Consumers' Internet search patterns are the same for all types of product.
• B) When researching experience, consumers spend less time on web pages.
• C) Search activity through online sources is decreasing because they are difficult to use.
• D) When researching search goods, consumers tend to dig into the details and spend some time on each web page.
• E) Consumers use online sources as part of external information search.

---

Definitions:

Customer Engagement

The process of actively building, nurturing, and managing relationships with customers, fostering brand loyalty and participation.

Market Segments

Market segments are subgroups within the larger market, defined by distinct characteristics such as demographics, needs, or behaviors, allowing businesses to target more specific audiences.

Cost Per Click

A digital advertising metric that measures the amount paid for each click on an advertisement, used commonly in online marketing campaigns.

Advertiser's Website

A website owned by a business or individual for the purpose of promoting and advertising products or services.