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Consumers Will Search the Same Information Sources No Matter What

question 34

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Consumers will search the same information sources no matter what stage of the search process they are in.


Definitions:

Heritability Ratios

A statistical estimate that indicates how much of a trait's variation within a population can be attributed to genetic differences among individuals.

Phenotypic Variability

The variation in physical and physiological traits among individuals within a population, due to genetic and environmental influences.

Genome

The complete set of genetic material present in a cell or organism.

Polygamy

Any mating system in which a member of one sex mates with several members of the opposite sex.

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