Which of the Following Strategies Can Help Marketers Include a Brand

question 26

Multiple Choice

Which of the following strategies can help marketers include a brand in consumers' consideration set?

• A) Encouraging preference dispersion
• B) Positioning the brand as far away as possible from the prototype
• C) Associating products with certain goals and usage situations
• D) Reducing the brand's association with retrieval cues
• E) Avoiding incidental ad exposure

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The act of damaging the good reputation of someone through false or unjustified statements.

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A claim or assertion that something is the case, typically in a legal context, without having been proven.

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A body of law that addresses and provides remedies for civil wrongs not arising out of contractual obligations.

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Sanctions imposed by a court for violations of criminal laws, which can include fines, imprisonment, or other forms of punishment.