A Consideration Set, Which Contains Options That Consumers Want to Choose

question 25

Multiple Choice

A consideration set, which contains options that consumers want to choose among, consists of a leading brand's perfume, handbag, and designer footwear. To make this brand look even better, marketers decide to add accessories from an inferior brand to the consideration set. This act by the marketers is an instance of the _____.

• A) biased effect
• B) retrieval effect
• C) feedback effect
• D) attraction effect
• E) differential effect

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Definitions:

Semi-Fowler's

A position where a patient is partially seated, with the head of the bed raised to about 30-45 degrees, often used to improve comfort and breathing.

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An exercise or movement where the chin is drawn downwards towards the chest, often used to improve swallowing or posture.

Gag Reflex

An involuntary contraction of the back of the throat evoked by a stimulus, such as touching the roof of the mouth, which prevents choking.

Mini Nutritional Assessment

A screening tool used to identify nutritional problems and undernutrition in older adults.