In the Process of Deciding Which Criteria Are Relevant to a Choice

question 72

Multiple Choice

In the process of deciding which criteria are relevant to a choice, which of the following statements is true of consumers' goals during a decision process?

• A) If the goal is to simplify a choice, the consumer will seek out a large assortment of choices.
• B) Consumers' goals remain constant during the decision process.
• C) Promotion-focused consumers highly emphasize on the effectiveness of a product.
• D) Prevention-focused consumers, who are more risk-averse, emphasize a product's efficacy.
• E) If the goal is flexibility in choice, the consumer will seek out a small assortment of choices.

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Definitions:

Policy Provider

An entity or organization that issues policies, typically in the context of insurance, offering coverage for various risks.

Underwriter

A party who receives payments from an insured party and makes the payment to the beneficiary.

Insurer

The party who receives payments from the insured party and makes the payment to the beneficiary.

Mailbox Rule

A rule which holds that an acceptance is valid when it is placed in the mailbox, whereas a revocation is effective only when received by the offeree. In some jurisdictions the mailbox rule has been expanded to faxes.