Which of the Following Is a Characteristic of Asian American

question 23

Multiple Choice

Which of the following is a characteristic of Asian American consumers?

• A) Research suggests that they are more open to Web and mobile ads than the overall U.S. population.
• B) They have more positive attitudes toward ads than do other ethnic consumer groups.
• C) Messages delivered to them in their native language are more effective than messages in English.
• D) Many Asian Americans prefer prestigious or nationally advertised brands.
• E) They tend to react positively to ads using spokespeople from any ethnic group.

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Definitions:

Holter Monitor

A portable device for continuously monitoring the electrical activity of the heart for 24 hours or longer.

Cardiology Patient

An individual receiving medical attention for conditions related to the heart and its functioning.

Stress Test

A medical test that assesses how the heart works under physical stress, often involving exercise or medication that mimics exercise on the heart.

PET Scan

A diagnostic imaging test using a radioactive substance to view organs and tissues inside the body to detect diseases.