Which of the Following Is One of the Drawbacks of Compensatory

question 84

Multiple Choice

Which of the following is one of the drawbacks of compensatory models?

• A) They cannot help consumers in weighing the goodness of an attribute.
• B) They cannot be used when brands in consumers' consideration set are similar in attractiveness.
• C) They form an analysis where a negative evaluation of one brand cannot be made up by the positive features on others.
• D) They require a significant amount of effort.
• E) They do not fit with most decision-making situations.

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Definitions:

Amplitude

The height or strength of a wave signal, which in the context of sound, relates to its loudness, and in light, its intensity.

Delta Waves

Slow brain waves typically associated with deep sleep and certain brain disorders, recorded with an electroencephalogram (EEG).

Electroencephalograph (EEG)

A device used to measure and record the electrical activity of the brain.

Stage 3 Sleep

Stage 3 sleep is a period of deep, restorative sleep characterized by slow brain waves known as delta waves, essential for physical and mental rejuvenation.