A Company Decided to Move All Its Products to the End

question 11

Multiple Choice

A company decided to move all its products to the end of every aisle in a supermarket. Over a period of time, the company observed that the sale of its products increased exponentially. This is an example of marketers attempting to:​

• A) shape buyers' habits.
• B) capture the habitual buyer's attention.
• C) reinforce purchasing behavior.
• D) punish incorrect purchase behavior.
• E) utilize the strength of brand associations to promote products.

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Definitions:

Abandonment Option

A financial decision allowing companies to cease a project or investment to avoid further losses.

NPV

Net Present Value; a calculation used to assess the profitability of an investment, considering the present value of its cash flows.

Variances

Differences between planned financial outcomes and actual results, used in budgeting and financial management to analyze performance.

Abandonment Option

A form of real option in capital budgeting, giving a company the ability to abandon or terminate a project during its life if it becomes unprofitable.