SparklySafe Gum's Advertisements Focus on the Statistical Information That Four

question 15

Multiple Choice

SparklySafe gum's advertisements focus on the statistical information that four out of five dentists recommend SparklySafe. The advertisements humorously show the fifth dentist falling asleep or being bitten by a squirrel to explain why all the dentists are not endorsing SparklySafe. This is an example of:

• A) providing consumers with vivid, base-rate information.
• B) making word-of-mouth information more specific.
• C) increasing the number of brands available.
• D) focusing consumer attention on attribute processing.
• E) encouraging consumers to engage in noncompensatory processing.

---

Definitions:

Alternative Technologies

Different or new technologies that can be used as substitutes for existing ones, often considered in the context of improving efficiency or reducing environmental impact.

Market Price

The going rate at which a commodity or service is offered for buying or selling in a trading environment.

Technologies of Production

The methods and processes used to produce goods and services, incorporating both the tools and techniques involved.

Prices of Inputs

This term describes the cost of resources used in the production of goods and services, such as raw materials, labor, and machinery.